Understanding browser statistics

If there’s one thing any web designer needs to be aware of, it’s browser statistics. It’s important to keep track of market trends if you want to properly cater to customer requirements—failing to stay current can mean you fall way behind in terms of customer expectations, because creating websites that are compatible with all browsers is web design 101. Read the rest of this entry »


Why mobile design matters

If you thought the online world revolved around laptops and PCs, think again. The mobile marketplace is booming, and the figures speak for themselves: according to recent statistics a third of adults use smartphones whilst 3.62million people own tablet computers in the UK, and on a more global level there are around 1.2billion active mobile broadband subscriptions worldwide. That’s a huge section of the market you need to cater to, because for many of these mobile devices a regular website simply won’t cut it.

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The importance of blogging for SEO

Getting to the top spot of search engines will always be on any site-owners wish list, and there are a number of avenues you can take in order to achieve that goal. Improving SEO relies on a combination of different techniques but one that should be at the forefront of your mind is blogging, but just why is it so important anyway?

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The importance of backlinks (and how to get them)

In your quest to reach the top spot of search engines, you need to take advantage of every available tool at your disposal. One of the best things you can do is implement an effective link building strategy—link building, or the process of securing backlinks that direct traffic to your site, can transform your page rank to get the visibility you want, and the importance of these links should never be underestimated.

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Is your website tablet or mobile friendly?

You only have to look around these days to see the way that technology’s changing. Once upon a time it was desktop computers and, at a push, a laptop or two, but now there’s an iPhone or tablet device around every corner. This offers big challengers for web designers and businesses alike—where once there were only different resolutions and screen sizes to worry about, now it’s a whole different ball game. Mobile phones and tablets require totally different designs and it’s important to make sure your website is tablet-friendly if you want to retain customers, because if they can’t use your site you could easily lose business.

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Why is SEO important?

Having a first-class website is all well and good, but what’s the point of having it if no-one’s going to see it? You want to attract visitors (and, ideally, customers) to take a look around, but if they don’t know it’s there that simply isn’t going to happen. That’s why you need to make SEO your top priority, because online, web design is just the beginning.

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