You only have to look around these days to see the way that technology’s changing. Once upon a time it was desktop computers and, at a push, a laptop or two, but now there’s an iPhone or tablet device around every corner. This offers big challengers for web designers and businesses alike—where once there were only different resolutions and screen sizes to worry about, now it’s a whole different ball game. Mobile phones and tablets require totally different designs and it’s important to make sure your website is tablet-friendly if you want to retain customers, because if they can’t use your site you could easily lose business.
Having a first-class website is all well and good, but what’s the point of having it if no-one’s going to see it? You want to attract visitors (and, ideally, customers) to take a look around, but if they don’t know it’s there that simply isn’t going to happen. That’s why you need to make SEO your top priority, because online, web design is just the beginning.