The importance of backlinks (and how to get them)

In your quest to reach the top spot of search engines, you need to take advantage of every available tool at your disposal. One of the best things you can do is implement an effective link building strategy—link building, or the process of securing backlinks that direct traffic to your site, can transform your page rank to get the visibility you want, and the importance of these links should never be underestimated.

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Is your website tablet or mobile friendly?

You only have to look around these days to see the way that technology’s changing. Once upon a time it was desktop computers and, at a push, a laptop or two, but now there’s an iPhone or tablet device around every corner. This offers big challengers for web designers and businesses alike—where once there were only different resolutions and screen sizes to worry about, now it’s a whole different ball game. Mobile phones and tablets require totally different designs and it’s important to make sure your website is tablet-friendly if you want to retain customers, because if they can’t use your site you could easily lose business.

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Why is SEO important?

Having a first-class website is all well and good, but what’s the point of having it if no-one’s going to see it? You want to attract visitors (and, ideally, customers) to take a look around, but if they don’t know it’s there that simply isn’t going to happen. That’s why you need to make SEO your top priority, because online, web design is just the beginning.

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