Why is SEO important?Posted: January 10, 2012
Having a first-class website is all well and good, but what’s the point of having it if no-one’s going to see it? You want to attract visitors (and, ideally, customers) to take a look around, but if they don’t know it’s there that simply isn’t going to happen. That’s why you need to make SEO your top priority, because online, web design is just the beginning.
SEO, or Search Engine Optimisation, is all about optimising your website so search engines will find it and list it in their results. It’s used to increase visibility so when people search for your services they’re more likely to come across your site, because otherwise they’d have no way of finding it. The aim is to get a good page rank to ensure maximum exposure, ultimately making sure you’ll be listed near the top, a vital consideration when many people are short on time and attention spans—when performing a search people will often only look at the first few results or at the most the first page or two, and if you’re languishing hundreds of pages back they simply won’t look that far to find you.
Effective SEO is therefore key to the whole thing. It’ll make sure that both search engines and readers know you’re there, increasing your traffic and potential business leads, and it can transform the way your business operates. Of course, there are several different aspects of SEO you’ll need to address if you want to see results, with focusing on content (including relevant keywords and meta tags) and backlinks (the more links point to your site the more popular you’re deemed to be and, therefore, the higher you’ll be placed in search results) being two of the biggest determiners of success. But, knowing how to achieve this level of success can often be easier said than done which is why you need to get in touch with the experts, so never underestimate the importance of SEO and contact us on 0800 2118 345 or 07941 513 83 and see how we can help.