Why mobile design mattersPosted: February 23, 2012
If you thought the online world revolved around laptops and PCs, think again. The mobile marketplace is booming, and the figures speak for themselves: according to recent statistics a third of adults use smartphones whilst 3.62million people own tablet computers in the UK, and on a more global level there are around 1.2billion active mobile broadband subscriptions worldwide. That’s a huge section of the market you need to cater to, because for many of these mobile devices a regular website simply won’t cut it.
Your carefully crafted website might look stunning on a regular computer screen, but put it on a mobile device and it could easily be less than perfect. It’ll be cramped, cluttered and difficult to navigate, and if you’ve incorporated Flash it won’t even show up—most tablets and other mobile devices aren’t Flash-compatible so all that hard work will have gone to waste, and if your customers can’t make sense of your site they could easily go elsewhere. This, in a nutshell, is why it’s so important to spend time on mobile web design.
Customers expect a flawless online experience no matter how they choose to view your site, and in many cases their level of satisfaction with your business will entirely depend on their success (or failure) in navigating your website. It’s essential that you’re able to meet their expectations and with so many people using mobile devices to browse you need to give them the service they want, with ease of use and an effective design being key to the whole thing.
In some cases a few simple tweaks could be all it takes, but if you’ve got a predominately Flash-based site or have relied too much on drop-down menus you’ll need a complete rethink. It’s important to remember that less is more, and when it comes to mobile web design a simple one page layout could be all you need to get your message across. But, whatever your design ideals you’re going to need a bit of help to achieve the desired result, and that’s why you need to get in touch.
Here at WebHot we know the importance of mobile design which is why we’ll build your site with this aspect in mind, ensuring we can meet your needs as well as those of your customers. Effective mobile web design really does matter and it can make all the difference to the success of your website, so if you want to see for yourself just get in touch on 0800 2118 234 and see what we can do.