If you thought the online world revolved around laptops and PCs, think again. The mobile marketplace is booming, and the figures speak for themselves: according to recent statistics a third of adults use smartphones whilst 3.62million people own tablet computers in the UK, and on a more global level there are around 1.2billion active mobile broadband subscriptions worldwide. That’s a huge section of the market you need to cater to, because for many of these mobile devices a regular website simply won’t cut it.
Having a first-class website is all well and good, but what’s the point of having it if no-one’s going to see it? You want to attract visitors (and, ideally, customers) to take a look around, but if they don’t know it’s there that simply isn’t going to happen. That’s why you need to make SEO your top priority, because online, web design is just the beginning.